How to Create and Grow Your Personal Brand

Thursday, Nov. 7, 12 pm (Central)

Your reputation matters. If you have a strong personal brand, you always have a safety net.


You are no longer dependent on any employer or start-up venture but are known as an expert in your field. This leads to more opportunities, higher earning potential, and a lot more fun.
Since having a strong personal brand is so sought after, it is also competitive. With the right frameworks, you can outsmart the competition and become known as an expert.

In this session, you will learn about:
  • How to find your expert niche
  • The pillars of creating a personal brand
  • How to create content that benefits your career


About the Presenters: Sophia Matveeva, MBA'16

style-counsel-headshots-30Sophia Matveeva, MBA’16, is the founder of Enty, a retail tech platform that connects consumers, stylists, and brands. The company won App of the Day by Mashable, and Grazia named Enty one of the “world's best fashion tech startups.” Matveeva has contributed to the Financial Times and the Guardian on entrepreneurship, and she has a regular column in Forbes. She has also acted as adviser at Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator. Matveeva also advises brands and retailers on marketing, technology strategy, and consumer behavior. She holds an MBA from Chicago Booth and a BSc in politics from the University of Bristol. You can visit her website at





Date: Thursday, November 7, 2019 at 12pm (Central)

Cost: Complimentary
Location: Online




Event Contact

Adam Sylvain
Assistant Director, Career Development
UChicago Alumni Association Contact